Alterna Haircare welcomed celebrity hair stylist Andrew Fitzsimons to the #AlternaNation family as brand ambassador. In this new role, Fitzsimons will expand the brand’s existing celebrity footprint, develop social media content for stylists and consumers and help grow the brand’s education programs.
    
Alterna Haircare has been a pioneer in the luxury hair care category, offering state-of-the-art formulas that set industry standards since 1997. Recent rollouts include the Alterna Caviar Anti-Aging Infinite Color Hold Collection, out now at Sephora and salons. The products, which include a shampoo, conditioner and styling serum, provide color rejuvenation, UV protection and shine, according to the company.
 
And Fitzsimons is ready to expand the brand. With more than 15 years of experience and a rapidly growing social media following, Dublin-born Fitzsimons is an internationally sought-after stylist who brings his passion, professionalism and innovative talent to his work within fashion, beauty, commercials and celebrity. His work has been featured in numerous publications like Vogue, Elle and Harper’s Bazaar, to name a few His celebrity roster spans from the Kardashians to Ashley Graham to Bella Hadid. He recently styled Kendall Jenner for a V Magazine party.
  
“As someone who has dedicated his career to the celebration of beauty for women of all shapes, sizes, ages, colors and hair types, I am so proud to be joining Alterna Haircare with their innovative approach to luxury haircare,” he said. “I’m looking forward to hitting the ground running and helping the brand celebrate the beauty of everyone.”
          
As Alterna Haircare’s brand ambassador, Fitzsimons will share tips, tricks and how-to's on how he uses Alterna’s award-winning products on his celebrity clients, aid in digital content creation and collaborate with the Alterna “Global House of Experts” on upcoming trend collections, product development and education platforms.
  
“We are thrilled to welcome Andrew to the Alterna family,” said Raphael Grange, Alterna hair care general manager. “His unique talent and passion for hair are a perfect match for our brand, especially as we look to continuously inspire and grow our salon professional community.”
 
The brand was also active styling at Fashion Week in New York for the Fall/Winter 2017 shows.